The main goal of gamification is to bring a fun aspect to your customers on the app. And through fun, to make their experience on the app much more engaging and therefore more loyal. Gamification is based on the principle that the more entertaining an activity becomes, the more investment and motivation is increased.
By rewarding them, they will push themselves to surpass themselves to reach their goals.
On the AZEOO application, gamification is represented by virtual badges and experience points. The more active the user is and the more regularly they train on the app, the more points they will earn and therefore the more badges they will unlock.
Training |
|
When I reach my goal | 40 |
When I complete a full program lasting 6 weeks or more | 35 |
When I complete a full program lasting 3 to 5 weeks | 30 |
When I complete a full program lasting less than 3 weeks | 25 |
When I complete a (full) workout - whether or not it is part of a program - that lasts more than 60 minutes | 5 |
When I complete a (full) workout - whether or not it is part of a program - that is 30-60 minutes in length | 4 |
When I complete a workout (full) - whether or not part of a program - that lasts less than 30 minutes | 3 |
When I plan a new program | 3 |
Nutrition |
|
When my goal for the day is fully achieved | 5 |
Social |
|
When I have been chosen as a success story | 35 |
When I am attached to a club (with validation from that member) | 20 |
When I share something on a social network (Facebook, Twitter, etc.) | 1 |
When I have a new follower (user who follows me) | 1 |
When I share at least one item per day on my AZEOO profile | 1 |
When I get 5 likes | 1 |
When I comment on a post | 1 |
Challenge by gender |
|
When I am 1st in a challenge ranking | 20 |
When I'm 2nd in a challenge ranking | 15 |
When I'm 3rd in a challenge ranking | 10 |
When I am between 4th and 10th place in a challenge ranking | 5 |
Statistics |
|
When I beat one of my previous personal records | 3 |
Other |
|
When I get a "training" badge | 15 |
When I get a "nutrition" badge | 15 |
When I get a "social" badge | 10 |
When I get a "challenge" badge | 15 |
When I create an "event" badge | 10 |
When I get 10 badges | 15 |
When I get 20 badges | 30 |
When I get 30 badges | 50 |
Profile |
|
When all my anthropometric data has been entered? | 3 |
The different types of badges that users can obtain :
Calories burned / weights lifted
Number of workouts done / number of sessions created
Events (challenges and theme days)
Best practices
You could give rewards to customers who win badges, such as:
If a client unlocks the "Warrior" badge, they could win 1 hour of personalized coaching in the club.
If a client unlocks the "Gym lover" badge, he could win access to specific video classes.
Vous pouvez également proposer des bons d'achats pour voter salle afin qu'ils achètent un nouveau programme ou autres.
Below is the list of badges that users can earn :
Starting training | Earn this badge by completing your 1st workout in full. |
First step completed | Earn this badge by completing your 1st training program in full. |
Making progress | Earn this badge by completing your 2nd training program in full. |
Persevering | Earn this badge by completing your 4th training program in full. |
Regular | Earn this badge by completing your 6th training program in full. |
Closer to my goal | Earn this badge by completing your 8th training program in full. |
Endless motivation | Earn this badge by completing your 10th training program in full. |
King of the gym | Earn this badge by completing your 15th training program in full. |
Active person | Earn this badge by accumulating 20 hours of training. |
Way of life | Earn this badge by accumulating 50 hours of training. |
Fearless | Earn this badge by accumulating 100 hours of training. |
Gym lover | Earn this badge by accumulating 200 hours of training. |
Addicted | Earn this badge by accumulating 500 hours of training. |
Life at the gym | Earn this badge by accumulating 1,000 hours of training. |
Keep pushing | Earn this badge by lifting 150 cumulative tons. |
Stronger | Earn this badge by lifting 500 cumulative tons. |
Stronger II | Earn this badge by lifting 1,000 cumulative tons. |
Bar raiser | Earn this badge by lifting 2,000 cumulative tons. |
Muscle building | Earn this badge by lifting 3,000 cumulative tons. |
Muscle building II | Earn this badge by lifting 5,000 cumulative tons. |
Heavier | Earn this badge by lifting 7,000 cumulative tons. |
Weight killer | Earn this badge by lifting 10,000 cumulative tons. |
Energy burned | Earn this badge by burning over 5,000 calories. |
Energy burned II | Earn this badge by burning over 40,000 calories. |
Energy burned III | Earn this badge by burning over 80,000 calories. |
Energy burned IV | Earn this badge by burning over 150,000 calories. |
Energy burned V | Earn this badge by burning over 200,000 calories. |
Knowledge I | Earn this badge by creating your own 1st workout. |
Knowledge II | Earn this badge by creating your own 30th workout. |
Knowledge III | Earn this badge by creating your own 100th workout. |
Knowledge IV | Earn this badge by creating your own 200th workout. |
Good start | Earn this badge by accumulating over 5,000 experience points. |
Accomplished athlete | Earn this badge by accumulating over 10,000 experience points. |
Warrior I | Earn this badge by accumulating over 50,000 experience points. |
Warrior II | Earn this badge by accumulating over 100,000 experience points. |
Jackpot | Earn this badge by accumulating over 200,000 experience points. |
Anniversary | Earn this badge with each new year spent at AZEOO. |
Happy birthday | Earn this badge by training on your birthday. |
Not to mention all the badges related to theme days and challenges 😉
Gamification and badges do not apply for nutrition.