Best practices

Tutorial / Masterclass / Teaser

Anthony avatar
Written by Anthony
Updated over a week ago

Video "other" (masterclass / teaser / tutorial) go beyond pure training, you can talk about anything and everything !

Motivational videos

What can be interesting here is to make motivational videos for your customers. Through these videos, you can talk about the different pay-as-you-go packages you offer. This is perhaps more meaningful than simply posting private content with a short description and a price to unlock it.

With these videos, you'll motivate your customers to continue training and encourage them to buy your paid packages for more personalised content.

You can also add videos on topics such as nutrition, health and safety, etc. These can be your own videos or external videos.

Example of Health and Safety videos

Film yourself and try to create a video or a montage of videos of 2-3 min maximum explaining how :

  • For an activity on the weight platform: enter the club, change your clothes, wash your hands, prepare the machine, clean it, respect the distance, follow the direction of circulation, respect the duration, etc.

  • For a group class: enter the club, change, go to the room, go to a mat, clean it, respect your zone, clean it, respect the distance, etc.

  • For a cross-training class: enter the club, change, go to the cross-training platform, learn about the WOD, take the necessary equipment and clean it, respect your zone, clean it, respect the distance, etc.

Example on Nutrition videos

Create 2-3 min videos on nutrition-related themes :

  • Healthy recipes (ex: protein bars)

  • Focus on foods to be favored during a diet, weight loss, etc.

  • etc.

Promote a new offer

Tell your community about a new offer coming to your club. In the form of a short video, present it in a few words and inspire your customers and potential future customers.

Promotion of an upcoming challenge

In this video, you can talk about a new challenge coming up for your customers. Quickly explain what it involves and what the rewards are. You can also, for example, talk about another challenge that went well to motivate your athletes to do the next one.

Presentation of your food supplements

You can show the different food supplements you use and give some advice. And if you sell them, you can use this video to promote them.

Video on the benefits of stretching

"The best time to stretch is after training, when your body is still warm. But stretching should be kept short, between 10 and 20 seconds per muscle".

However, some specialists advise waiting a while before stretching. It's up to you to decide what you want to pass on to your athletes.

Video on the benefits of sleep

  • Benefits for the skin

  • Improves memory

  • Emotional balance

To sleep well :

  • Physical activity

  • Avoid screens before sleeping

Introducing a new group class

Now is the time to bring your community together by offering group classes. An excellent way to create links between your athletes and attract new customers.

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