AZEOO email broadcast
Here is an example of an emailing you can use to announce AZEOO within your club to all your customers :
Hello to all our Athletes!
We are very excited to bring the brand new AZEOO app to your club 🤩!
Thanks to this new innovative digital platform we will be able to offer you new services; the goal: to accompany you in a more optimal, more fun way to reach your goals!
It is a mobile application to download for free, allowing you :
to follow specific training workouts that we will suggest to you according to your objectives
coach you more efficiently by analyzing your physical and technical performance
participate in fun and motivating challenges that we will organize within the club
interact with the whole club community to encourage you
to offer you regular publications on health sports, recipes, focus on exercises, etc.
and many other surprises will come, because AZEOO is constantly evolving!
Community management
Being present on a social network implies an upstream management. We'll talk about community animation, or "community management".
It will be a question of interacting with your customers and creating exchange in order to make your community alive through your presence.
You have to be active (don't hesitate to like customer posts) and reactive (answer comments, react to your customers' news, etc.).
A regular presence and a lively community with which you share and discuss, contributes to the loyalty of your customers !
Communication plan
A communication plan allows you to plan your publications in advance (dates, themes, posts) so that you don't end up with a disjointed and irregular news feed. Here are some suggested themes you could post about.
➡️ Theme: health and safety
Plan a news item every day with information related to barrier gestures and new conditions being implemented within the club.
Publications around training:
Check the schedule of classes and club attendance.
Plan the length of your workout
Plan your workout with a 10 minute margin
Book your workout
Remember to bring your towel
Remember to wear your mask
Remember to come in clean and complete sportswear
Avoid groups at the entrance and exit of the club
Think about the training services we offer outside the club (home training, outdoor training, video classes, etc.)
Publications around barrier gestures:
Adhere to the mandatory barrier actions
Wash your hands thoroughly on a regular basis
Let's all keep our distance (1 meter minimum)
Remember to clean your machine after use
Your club does everything possible to ensure the best training conditions for you
➡️ Theme : technique
Posts related to the theme Technique gather advice type content, directly related to the practice of bodybuilding / fitness from a physical and physiological point of view.
Subtopic and indications | Details and examples |
Recovery | "For you gentlemen"; "For you ladies"; "From XX years old", etc. |
Training frequency | According to the objectives, the profiles of the athletes |
Warm-up | Advice and typical exercises |
Stretching | Tips and typical exercises |
Sets and repetitions | According to your objectives |
Posture | "Are you positioning your back properly?" "How to properly exercise your knees?" |
Fitness Mistakes | "Top 5 mistakes ..." ; "Top 10 mistakes ..." |
Targeted progress on an exercise | Pull-ups, push-ups, bench press ... |
Muscle/muscle group focus | "Top 6 exercises to build up" your glutes / pecs / biceps ..." |
Morphology | "Morphology xxxxxx ? Which exercises to choose ?" |
Focus on an equipment | "All about elastic bands" ; "Focus on belts" ; "Barre or dumbbells ?" ... |
Targeted pains; pathologies | Back pain : advice, exercises etc. |
➡️ Theme : motivation
The posts related to the Motivation theme are intended to boost your customers in their sports practice, both punctually for their daily training and in the longer term for their conduct of a healthy lifestyle.
Subtopic and indications | Details and examples |
Club motivational phrase | "Motivate your mind, the body will follow !" |
Motivational phrase from a great athlete | "Some want it to happen, some would like it to happen and some make it happen" Michael Jordan |
➡️ Theme: nutrition
Posts related to the theme Nutrition gather useful content for your customers to learn more about sports nutrition.
Subtopic and indications | Details and examples |
Food before training | Advice |
Nutrition after training | Tips |
Healthy snack ideas (snacks) | Variation: depending on the season |
Focus on the benefits of a healthy food | "Avocado : 10 things to know" |
Healthy recipes | Variation : depending on the season |
Focus on food supplements | Variant : different types of supplements |
Focus on micro-nutrients | Calculation of the daily calorie requirement; Focus on proteins; Focus on carbohydrates ; Focus on lipids |
➡️ Theme : testimony
Posts related to the "Testimonial" theme are intended to motivate and unite your customers through stories of people they can relate to.
Subtopic and indications | Details and Examples |
Client testimonial on a program created by the club | Example of a short video format, an interview |
Testimonial of a physical transformation that motivates clients | Notion of perseverance, transition to a healthy lifestyle |
Testimony of a coach | Example of a short video format, an interview |
Testimony of a club ambassador | Example of a short video format, an interview |
➡️ Theme: community
Posts related to the theme "Community" are intended to create exchange and interaction with your customers through different means.
Subtopic and indications | Details and examples |
Simple, general posts to create interaction with customers | Posts about the weekend, the start of the week, the upcoming weekend, the workout of the day, a favorite music during the workout, etc. |
National or international holidays and days | Special posts : Easter, Christmas, Mother's Day, Women's Day, etc. |
Seasonal | Summer posts (heat, beach), or winter posts (cold, skiing, motivation), etc. |
National/international sporting events | Special posts : soccer world cup, Olympic special, etc. |
Sports events in the city | Marathon, etc. |
Customer survey/feedback | Activity in place |
Presentation of an activity available in the club | Presentation of Zumba, its benefits |
➡️ Theme : club event
Posts related to the theme "Club event" allow you to inform your customers about news and updates related to your club.
Subtopic and indications | Details and examples |
Arrival of a new coach | Example : A photo post and a welcome note |
Arrival of a new course | Example : A video presentation |
Evolution of the machines | Arrival of new machines |
New installation / new space | New locker space, etc. |
New product on sale | Nutrition, clothing, accessories |
Promotion on offers and packages | Sponsorship ; discounts; special offers |
Promotion on products on sale | Discounts ; special offers |
Challenge | Organization, results, etc. |
Meetings and small events within the club | Brunch, lunch, healthy aperitif |
In order to maximize the use of your AZEOO newsfeed, we share with you some tips and best practices to adopt and implement on your space in order to avoid drowning in a mass of content, and to keep your customers always loyal and hungry for your publications.
Frequency of publication
Recommendation : 1 post every day or even 1 post every 2 days ⏰.
Day | Time slot |
Monday | 7pm - 10pm |
Tuesday | 6pm - 9pm |
Wednesday | 1pm - 4pm |
Thursday | 1pm - 4pm |
Friday | 1pm - 4pm |
Saturday | 12pm - 1pm |
Sunday | 12pm - 1pm |
Editorial line 📝
The editorial line allows you to give coherence to a set of content that you publish and share. The tone adopted and the key terms used must remain regular and homogeneous across your publications in order not to lose the reader.
In order to capture the attention of your customers, your posts must contain short, simple and explicit text messages. It is important to be clear and concise: a body text of about 3 to 4 sentences is sufficient.
Don't forget: a few emojis, used sparingly, make your posts even more lively. 🔥🏋🏼♂️🙌🏼🕑✍🏼
#Hashtags
Hashtags are essential because they allow for accurate user search and will help give your content visibility ! Your text posts can end with the presence of hashtags. These must be consistent with the theme and preferably in lower case. A post containing between 3 to 5 hashtags will be relevant.
Don't hesitate to create your own hashtag, in the image of your club, and to use it in all your publications!
Visual content
A post should not simply contain a text message. It must be accompanied by visual content (photograph or image) to attract the eye and multiply its effects. Informational content coupled with photos are the most expected and most consumed in general on social networks, to which the AZEOO feed is no exception.
This includes the respect of a certain consistency: the "graphic charter". Whether it is imposed on you or not, it must remain identical throughout the posts: colors and tints of the visual, design, positioning and size of the logo, font, etc.
Examples of advertising
Discovery of the club via sponsorship
What could be more effective than a customer telling his friends about your club? That's why your sponsorship policy must be motivating and relevant to your customers, in order to convert them into "hunters of new prospects" for you.
The argument as well as the advantages proposed to your customers "sponsors" must touch a maximum of people and thus convert a maximum of new prospects.
Example :
🔥 [SPONSORSHIP OFFER] 🔥
Because sport with others is better, until XX/XX, sponsor a friend and take advantage of our exclusive offers:
- 1 referral = 1 gift certificate of 15€ for you
- 2 referrals = 1 month of free membership for you
- 3 referrals = 2 months of free membership for you
#nomdemonclub #partner #fitpartner #trainingpartner #fitness 💪🏼
➡️ Now it's up to you 💪!